This year, Southeast Asia’s shopping malls and brands are going all out on character-driven experiences, turning popular IPs ...

This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an ...

As Singapore’s media agencies look toward 2026, the focus is on balancing speed, scale, and impact in a landscape transformed ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, ...

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Lufthansa Group is rolling out a new brand identity, featuring a refreshed logo, broader colour palette, and dedicated font, ...

Mister Men, a Sanrio Group company, is set to develop a Mr. Men Little Miss feature film in collaboration with production ...

CHAGEE is celebrating the holidays with a playful collaboration featuring Sanrio’s Tanned Hello Kitty, inviting fans to pause ...

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more ...

Apple Pay has partnered Stanley Tucci for a new holiday social campaign spotlighting how the payment service fits into ...

Publicis Groupe’s long game in data, AI and creator economy integrations is paying off, said Amrita Randhawa, CEO for ...