The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...

Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, ...

On Thursday, the IAB announced a new framework called the Redefining Media Types (RMT) Standard designed to help the industry ...

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...

Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...

What does it take to sell “media quality” in the AI era? That’s what new IAS CEO Lidiane Jones has to figure out.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...