In the era of iPad dexterity among those not yet old enough to sort out the act of going to the bathroom on their own, a surprisingly screen-free toy and craft trend is taking off in a big way: ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant, ...

Opinions expressed by Entrepreneur contributors are their own. Choon Ng is like a lot of other men in one respect: He had to put a ring on his wife’s finger before she was on board for the next ...

A Malaysian immigrant in the United States, Cheong Choon Ng, is the inventor of the Rainbow Loom, a popular toy for making bracelets out of colorful rubber bands. The Rainbow Loom kit, now sold in ...

Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find ...