The color wheel. We’ve all seen it, know the phrase, and are aware that’s it’s some kind of rainbow-toned round thing, but ...
The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...
Even though Isaac Newton’s experiments and observations led to the development of the color wheel during the 17th century, his revolution in the understanding and application of colors continues to ...
Soft transitions and neutral combinations are out. Color theory thrives on edges, contrast and intent, the streets don’t care about pastel matches and neither should you. We’re breaking down three ...