ITV's children's channel CITV has officially closed after 40 years on air. The brand was originally launched back in 1983 as an afternoon segment on ITV, before being moved to its own channel in 2006.

CITV first began as Watch IT, then was rebranded as Children's ITV and later shortened to CITV. In 2006, its late-afternoon slot on ITV1 was axed as it got its own channel on Freeview but was still ...