There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

As brands chase presence across every platform, the pressure to produce is quietly drowning out the thinking that once made ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...

It’s time to rethink what success means in AI-driven search and how brands build the conversion architecture to achieve it.

If your company markets itself online, chances are you’re finding it harder to stand out these days. The competition is fierce, and getting your message out at scale has gotten harder and more ...

Emerging brands are not just new and scrappy, but are becoming increasingly sophisticated in getting the word out, tapping into the full marketing funnel and navigating the creator economy. With the ...

It’s one thing to look at a genius advertising campaign and say: “I wish I could do something like that.” It’s something else to say: “I want to do something like that, and I’m confident trying ...

Leading brands are enhancing digital shopping with sensory-driven marketing, while Sony faces criticism over a PS Store update that limits offline game access after 30 days. Companies are also ...