Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

The Basis 2026 Advertising Agency Report is an annual study of 200+ advertising professional respondents that reveals an ...

Finding the right agency model is a seemingly never-ending quest for today’s CMOs, who are constantly dealing with changing agency capabilities and an increasingly complex marketing ecosystem.

There has been a lot of discussion about “rebundling” or reversing the now prevalent agency model of separate agencies for creative and media. In the late 1990’s, most of the major holding companies, ...

The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch a campaign or help with social media wasn’t just a task it was ...

Many of us in the fields of marketing and communications disciplines grew up in agencies with beautiful, creative offices, collaborative spaces, nice views, fancy conference rooms, professional ...