Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

This article was originally published on www.si.com/fannation/name-image-likeness as SEC program reported to end Under Armour ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...