A new report projects that name, image and likeness (NIL) spending in college football will reach $2.6 billion annually by the 2027-28 season.

Auburn quarterback Jackson Arnold signs NIL deal with DUDE Wipes, tying the brand to Toomer’s Corner in a unique Auburn tradition.

The Seminoles have designated The Battle's End Collective as the official NIL collective of Florida State Athletics.

Almost 2,000 student athletes at Ohio State, Florida and Georgia will receive free Chipotle thanks to a newly announced NIL deal between the restaurant and the three universities.

The NCAA is considering a rule requiring incoming Division I athletes to disclose name, image, and likeness (NIL) deals from high school or junior college.

Four of the top college football players in the country are coming together to star together in a new NIL campaign for a global powerhouse. The The Coca-Cola Co

Georgia football QB Gunner Stockton has a growing portfolio of NIL deals, including a recent one that features his old pick-up truck and his cows.

Blake Horvath is one of the top QBs in the country. But he's unique even among that group for a very specific reason. His career NIL earnings: $0.

UK Athletics and JMI Sports have announced the creation of BBNIL Suite, an NIL collaborative "built and operated by both organizations to serve UK student-athletes, coaches, and corporate partners."

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