Meghan Markle has launched a 2023 Napa Valley Rosé priced at $90 for three bottles with stock expected to sell out fast. The first As Ever wine went on sale at 8 a.m. PT and will be followed in time by a sparkling wine, the company said in a press release.

The Duchess of Sussex quickly followed up her success with a surprise new project, signaling even bigger plans to grow her business empire.

No one was surprised when Meghan Markle ‘s wine sold out in under an hour. That’s because it’s the same story with every As Ever product she launches, and why she’s been accused of not restocking a large inventory and following a script of telling the public that her items always sell out quickly whenever she has a product.