Meta Platforms said it is partnering with chip tech provider Arm Holdings to power the systems that drive personalization across its apps, including Facebook and Instagram, as companies rush to upgrade the chip technology underpinning their services.

Meta launched a "PG-13" content restriction system on Instagram for teen account users, which will roll out globally by the end of the year.

Instagram will now apply PG-13 content guidelines to all teen accounts, in the platform’s largest update to online safety for young users, Meta announced on Tuesday. The policy seeks to reassure parents and lawmakers as scrutiny grows over teens’ exposure to harmful material on social media.

PG-13 is one of five ratings established by the Motion Picture Association. (The others are G, PG, R and NC-17.) The rating warns “Parents strongly cautioned” and says that some material may be inappropriate for children 13 and younger.

Meta is planning to build an AI-optimized data center in Northeast El Paso. The investment is estimated at $1.5 billion, according to the Borderplex Alliance. This project is happening in partnership with the State of Texas,

The Motion Picture Association, the trade group that represents major Hollywood studios, apparently didn’t get a heads up that Meta’s Instagram was going to borrow the MPA’s PG-13 ratings framework for its new teen settings in the app.