The President's approval rating among younger people has increased by 21 percentage points in a month, new polling shows.

Today, on Black Friday, many Gen Z shoppers won’t be scouring luxury stores or big-box aisles for their gifts. Instead, they ...

Gen Z faces a job market in flux. AI researcher James Ransom advises against chasing titles but focusing on skills that keep ...

AI-first shopping is reshaping the holidays, with 40% of consumers using AI tools as retailers like Walmart, Target and Etsy ...

Black Friday doesn't manifest the same way it did two decades ago, when people camped in parking lots and fought each other ...

Statistically, young Americans are waiting a lot longer to get married. But for the members of Generation Z who are tying the ...

Adult acne is surging, especially in women. Experts share surprising triggers—and why it may be more than just hormones.

The “Gen Z stare” has been all over social media and real life lately. The phrase first appeared around mid-July 2025, and ...

Over the past few weeks, FYPs have become dominated by the workwear staple. The style sends a certain signal at work.

Chips Ahoy's strategy to stay relevant with Gen Z includes a cross-brand collaboration with Netflix's "Stranger Things" and ...

Martha Stewart appears in multiple ads for the retailer, whose average customer is between 15 and 25 years old.

Generation Z likes to travel, but they're at an age where paying for it can be a bit tricky. Some tried-and-true budgeting ...