Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube Shorts has introduced a change that brings analytics for its bite-sized video option into closer parity with rival services TikTok and Instagram. The video platform will remove the minimum ...

Discover how @mimi_ojieh's viral YouTube video earned over $15,000, revealing monetisation essentials and the hidden ...

YouTube Analytics now separates organic and paid metrics. Channels can filter data to measure organic content strategy independently from paid promotions YouTube confirms that advertising and organic ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...