Cracker Barrel announced a major rebrand this week, sparking swift conservative backlash on social media. On Monday, Aug. 18, the restaurant chain unveiled its fifth-ever logo as part of a new ...

President Donald Trump is celebrating Cracker Barrel reverting its logo after he weighed in amid its rebrand backlash. The restaurant chain unveiled a simpler logo on Aug. 19 that bore just the name ...

Cracker Barrel's $700 million rebranding effort is joining a list of corporate missteps that have sparked public backlash. The public outcry is centered on Cracker Barrel's new logo, which includes a ...

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media. Shares of the ...

A video depicting Cracker Barrel’s Uncle Herschel — who was kicked off the company’s new logo in a corporate rebrand, sparking customer outrage – has gone viral, with its animated mascot singing “Go ...

Cracker Barrel, a popular restaurant chain that specializes in Southern comfort food, changed its logo this week, and not everyone is thrilled with the result. The former logo — which featured an ...

President Trump celebrated Cracker Barrel's return to its old logo after he criticized the rebrand. Trump has weighed in on several company branding controversies, including Sydney Sweeney's American ...