This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

There are plenty of articles on making great landing pages. This one focuses on how you can and should make EVERY page of your site an awesome landing page. Web marketers talk a lot about how to build ...

Do you need more leads? How about conversions? Yes, these are rhetorical questions. Every business needs more business! Optimized landing pages – whether for direct sales, lead generation or ...

Your website’s landing page is a powerful force in securing new clientele. Every element has the ability to serve as visual rhetoric to encourage visitors to stay and finish the customer journey. A ...

They’re the first thing visitors see on your website, and the last thing some brands think about. But, says Joanna Lewis of Relevance, landing pages shouldn’t be a riddle – especially in the luxury ...

A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...