Decorating dreams do come true, especially if you've always dreamed of perusing the aisles of Wayfair, one of the largest online home retailers, in real life. Wayfair recently announced four new ...

Online home goods retailer Wayfair is opening its first namesake store, near Chicago, following a string of other digitally native companies that have turned to brick-and-mortar for growth. In an ...

On the heels of celebrating the one-year anniversary of its first large-format store, a 150,000-square-foot Chicagoland flagship, Wayfair has announced its next two physical locations, which will open ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate The Wayfair Wilmette store is the retailer's debut large format ...

What to expect at Wayfair's store Wayfair’s new location will look somewhat like an Ikea in its size and on-site restaurant, but its assortment will offer a range of diverse styles as it works to ...

Wayfair to open its first large store, as physical locations make a comeback Wayfair follows other direct-to-consumer brands that have opened stores, including Warby Parker, Figs, Casper, Glossier and ...