To efficiently navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. In the era of rapid web browsing and content ...

Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been making a big change ...

Voluntarily paying attention to one object in a crowded scene enhances perception of that object and increases the activity of neurons representing it. Attention can also be drawn involuntarily by ...

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there ...

Typography is just one method used to convey information to an end user, while creating typographical contrast helps focus attention and bring balance to an overall composition. At its simplest, ...

If digital content is created without consideration of accessibility, visual processing, and basic design principles, messages can be lost or misinterpreted Editor’s note: This story on digital ...

Let’s get straight to it: Your website might look incredible, but if it’s not driving action—whether that’s clicks, sign-ups or purchases—then it’s not doing its job. In the world of digital marketing ...