A drop in the price of VR headsets and wildly successful campaigns from giants like Volvo prove that VR is set to reshape the marketing landscape. Join VR innovators in this VB Live event to learn how ...

Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...

In theory, virtual reality is a marketer’s dream. Its hardware — think of the iconic visor-like headset — enables trendy technology like 360-degree video and spatialized audio, and has the potential ...

VR isn’t just a disrupter — it’s an earthquake reshaping the marketing landscape, with industry giants like Lexus, McDonald’s, Beefeater, and Chik-fil-A bringing virtual reality marketing to the ...

Philip Pelucha, commercial director, 3D Redshift, summed it best during the Mobile World Congress Shanghai last Friday when he said that VR marketing is all about giving consumers an experience that ...

This guide will show you why you need to understand virtual reality marketing, some powerful VR campaign examples, and how to actually do VR marketing. But one of the biggest factors is the rise of VR ...

Marketing is constantly changing – and brands must remain agile to keep up. New trends popup all the time, and the brands who are quick to adapt are often the most successful. However, there’s a ...

TOKYO--(BUSINESS WIRE)--HIKKY Co., Ltd was selected as the winner of the VR Marketing of the Year category in the VR Awards, 2020 organized by the non-profit organization AIXR. Now in its fourth year, ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...