The largest college shoe and apparel deal kicked off in earnest Tuesday, as Under Armour revealed its new Notre Dame football uniforms. While the home and away uniforms are predictably more ...

In the annual Heartland Trophy game between Iowa football and Wisconsin, the Badgers will debut special throwback uniforms against the Hawkeyes.

The NFL season kicks off tonight, and launching alongside it is Under Armour's boldest football campaign yet — We Are Football. For more than three decades, Under Armour has been rooted in the sport, ...

The athletic teams from the South Bend public high schools will be sporting a new look in the future. The school corporation announced a new partnership with Under Armour via email Tuesday. The deal ...

On Thursday, the Post and Courier reported that a deal with Nike was set in stone and on its way after Under Armour sponsored South Carolina football and the rest of the athletic department. However, ...

The curated articles discuss South Carolina's transition from Under Armour to Nike for athletic apparel. Common topics across the articles include details of the contract, the transition timeline, and ...