Promotional writing requires a careful balance between grabbing the reader's attention, presenting the information in an appealing format, and marketing to the needs of a specific audience. Successful ...

Itook a deep breath when newspapers started printing writers’ email addresses with stories, columns and reviews. “Uh-oh,” I thought, “here come the floods of ‘Dear @#$%’ letters.” In practice, no ...

Just before writing this column, I typed my 117th letter since June. I sent it to Ruth Guthrie, who lives in an apartment in Nashville. I keep track of all my correspondence on an ever-growing ...

Every Wednesday night at my prep school, the master in charge would stalk through the classrooms chanting: "Letter or Latin, Letter or Latin." You had to do one or the other. Unsurprisingly, most of ...