Cycling News on MSN

Half of Tour de France teams searching for title sponsors to fund rising rider salaries

'The market value of the top 5% of riders is so high that cycling is no longer the bargain value proposition that it was 10 years ago' says one team manager

Škoda repurposes Tour de France penis graffiti in women’s cycling campaign

Tour de France to promote the women’s race by transforming penis graffiti along the route into artworks. The campaign aims to increase visibility for women’s cycling, which currently attracts significantly fewer viewers than the men’s event.

Behind the scenes of a Tour de France broadcast with a difference: Rapport, rancour and a red book

The Athletic joined TNT Sports as they took their broadcast of the Tour de France on the road to a cafe in central London
Cycling News on MSN

10 luxury watches of the Tour de France: The best timepieces we've seen from cycling's biggest race

Richard Mille, Audemars Piguet, Tudor, Rolex, and Breitling spotted at the start of cycling’s biggest race