Native Americans were largely critical about the Washington Commanders' "new alternate logo'' that features a spear embedded ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

How important is a logo for your company? It’s more than just a label: That's for sure. It's the face of your brand, a way to draw in new customers and appeal to your viewers, a way to make promises ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...