Los Angeles Times

Marketing mattresses: Behind the Sit ‘n Sleep commercials [VIDEO]

The commercials are a staple of Southern California culture: Sit ‘n Sleep co-owner and co-founder Larry Miller promises to beat his competitors’ prices “or your mattress is freeeeeeee!” He goes on ...
Los Angeles Times

Exclusive look at the making of a brand: Sit ‘n Sleep commercial shoot

Sit ‘n Sleep, a major mattress retailer in Southern California, films its first television commercials in two years with co-founder Larry Miller.
Reason

America's First Line of Defense Against the Sit 'n' Sleep Commercial

Here's an essential function of government: making sure you don't have to turn your TV down during commercial breaks. For years the One Percent have been preying upon the rest of us by pitching ...
Victorville Daily Press

Sit 'N Sleep's 'You're killing me, Larry!' to visit Victorville for showroom opening

VICTORVILLE — The face and voice behind the iconic phrase, “Sit 'n Sleep will beat anyone's advertised price or your mattress is free!” is coming to the High Desert. Larry Miller, the founder/CEO of ...