IN A WINE SHOP filled with hundreds, perhaps even thousands, of potentially desirable options, how does one decide which bottle to buy? Some customers might turn to a staff member for advice, while ...

Don’t believe everything you read. As a matter of fact, stop reading this right now or you could be subject to the persuasion of the published word. However, if you find comfort or guidance from ...

You have almost certainly seen a shelf-talker, even if you didn't know it was called that: one of those little cards attached to the shelf on which a bookshop – or, better, an individual bookseller – ...