Part of achieving success in business is establishing an effective marketing strategy for your company. Marketing is a broad term and includes not only the advertisements used to get leads, but also ...

Hiring the first sales rep can be a daunting task, especially for early-stage startups that may not have the bandwidth to source the right candidate, design the compensation plan or simply have the ...

Gone are the days when you could sell a product or operate a business and people would beat a path to your door. There's tremendous competition in the global marketplace, and consumers can purchase a ...

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top ...

Direct sales, selling products to people from your home, typically involves presenting at a customer's home, selling online and recruiting others to become part of your network. Whether you sell at ...

Selling an event space is part fact and part imagination. Clients want to know the details--capacity, resources, restrictions and cost, for example. However, they also want to know the possibilities.