Even with interesting content and a memorable speaker, structure is the secret sauce to keeping an audience engaged during a presentation. The world is full of stimuli. Audience members are easily ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Gina approaches the front of the room with her ukulele in hand. Having recently taken up the instrument, she plans to give a short speech to a friendly audience about the joys of playing. Smiling ...

We all use rhetorical structures – or rhetorical figures to give them their proper name. But, unless we’re skilled in their use, as politicians and advertisers clearly are, we don’t necessarily employ ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...