Oxytocin may be responsible for new mothers' heightened ability to see faces in inanimate objects, but more research is needed. When you purchase through links on our site, we may earn an affiliate ...

Have you ever looked at the front of a car and thought it looked like it was smiling? Or spotted a face in a piece of toast or a cloud? This strange yet common experience isn’t your imagination ...

Scroll down for a transcription of this episode. What happens when imagination meets perception, and ordinary objects come alive? We explore the science of pareidolia. Summary: Our minds are wired to ...

There may be a reason we see a man, rather than a maiden, in the moon. When people spot facelike patterns in inanimate objects, those faces are more likely to be perceived as male than female, ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. The phenomenon's ...

It's so commonplace we barely give it a second thought, but human brains seem hardwired to see human faces where there are none - in objects as varied as the moon, toys, plastic bottles, tree trunks ...

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