Many businesses and media agencies need help booking prime slots on top radio stations and generating ROI for their campaigns. This is why indigenous technology company Space Universe launched ...

Advertisements make Connecticut appear full of tax cheats and chronic gamblers, Chris Powell writes.

Editor’s note: This article was excerpted from Advertising Without an AgencyfromEntrepreneur Press. A well-produced radio spot can inspire the imagination likenothing else. Without a video aspect, the ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

To keep the recording process carbon negative, the voice talent used a rebreathing unit to capture the carbon dioxide normally emitted as part of speaking. (Photo courtesy Jan Sjöberg and Staffan ...

Good news for radio’s short-term forecast: the medium’s largest advertiser, Procter & Gamble Co., is ramping up its advertising spend. Marking a $445 million increase in its first fiscal quarter, P&G ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

The Democratic Congressional Campaign Committee, the campaign arm for House Democrat, is airing new radio ads in Arizona, Nevada, New Mexico and Texas as part of its effort to woo Latino voters after ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...