Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...
Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...
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