Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

How we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp. A short video on YouTube or TikTok now ...

IIMB is offering free online courses on Sales, Advertisement and Public Relations. Interested canddiates can apply on the ...

Public relations is essential for business leaders to understand in today’s fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their ...

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Design is one of three separate and distinct tracks of the Media Research and Practice doctoral ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...