Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

Any given programmatic opportunity is predicated only on information provided by the publisher, and thus tends toward mere demographic attributes, often presumed by these publishers rather than ...

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...