In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

How much attention do you pay to packaging? As you open a new gadget — maybe the latest iPhone — or that Coca-Cola you desperately need to quench your thirst, do you notice the container it comes in?

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...