All product categories have a specific life span called the product life cycle. The product life cycle can pertain to unnamed products as well as those associated with a specific brand name. Many ...

Every new technology product has a natural life cycle, which begins when the product is developed and ends when it is removed from production. This life cycle goes through several predictable stages.

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At many software companies, there’s a puzzling paradox: Executives and their teams iterate ...

More than recycling: The six stages of a product’s environmental life cycle The products we use every day have an environmental impact that stretches far beyond responsible recycling. Global brands ...

HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--BiVACOR, Inc., a clinical-stage medical device company developing the world’s first titanium Total Artificial Heart (TAH), today announced that its TAH ...