Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...
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P&G rolled out Downy Spring Garden on Monday, a new product of its fabric softener Downy Botanis Perfume collection. Downy Spring Garden boasts the delicate scent of spring, allowing customers to ...