The marketing automation industry is dominated by two powerhouse vendors: HubSpot and Pardot. Both tools enable seamless workflow creation, organic integration with customer relationship management ...

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6sense, providers of an account-based orchestration platform powered by artificial intelligence, has extended its relationship with Salesforce.com to create an integration with Pardot, Salesforce's ...

B2B marketing automation provider Pardot has upgraded its platform with features that it said makes sales initiatives easier. Zach Bailey, Pardot vice president of products, said in a statement that ...

Gmail Plugin: Because many SMBs use Gmail and Google Apps to run their businesses, Pardot’s new release enables sales and marketing users to track Gmail messages sent to prospects in Pardot. The ...

Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This ...

INDIANAPOLIS--(BUSINESS WIRE)-- Online video hosting company Wistia increased conversion from its free trial program by nearly 30 percent with lead management campaigns powered by marketing automation ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

SAN FRANCISCO (DreamForce 2011) -- Pardot has significantly upgraded its cloud marketing automation software to help small and midsized business marketers make better use of powerful social media ...

It has taken 12 days for Salesforce to restore its service fully after it pulled the plug following a bug in a database script that caused unauthorised access to data. On its status page, Salesforce ...

Coming off a strong Q4 2010, Pardot today announced that its marketing automation suite has been certified Platform Ready for integration with Microsoft Dynamics CRM 2011. The certification denotes ...