An advertising director, or advertising manager, oversees advertising operations in varied business environments. Advertising managers commonly work in advertising agencies and large newspapers, such ...

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Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

Marketing managers play a key role in the success of a business by leading a team and creating a marketing strategy that meets the goals of the organization, either by maximizing profits or building ...