Welcome to Dialed In, Esquire's weekly column bringing you horological happenings and the most essential news from the watch world since March 2020. A Watch Built for Bond—and the Rest of Us, Too ...

OMEGA has got this marketing thing all figured out. The iconic Swiss watch brand’s genius strategy of slapping new pieces on ...

You could forgive Omega for thinking it had done enough recently to update its iconic Seamaster range. Last year alone it introduced ceramic elements, a redesigned helium-escape valve, size changes ...

James Bond has always been an icon of style and elegance. Thanks to his sophisticated taste and style, he’s inspired many brands over the years. Omega is one watch brand that has always been closely ...

Omega gives its ceramic-and-titanium Seamaster Diver 300M an all-white revamp, featuring a frosty dial design for the 2026 Winter Olympics.

This new Omega Seamaster Diver 300M watch is clearly drawing all the inspiration in the world from the very similar 007 Edition timepiece worn by Daniel Craig in the James Bond movie ‘No Time to Die’.

Bond is back. The latest 007 flick, No Time to Die, debuted at theaters over the weekend with an opening that raked in $56 million domestically and over $300 million internationally (and that’s ...

Omega has revealed the watch James Bond will be wearing in the 25th instalment of the 007 franchise, No Time To Die, to be released on 3 April. Following in the footsteps of Omega watches selected for ...

I bring up 007 for a couple of reasons. The first is that my orders were similar to those of former Bond and current Omega ambassador Daniel Craig, whom the brand routinely tasks with wearing ...