Perhaps the second time will be the charm.

Nike may have just lost one of its all-time top men’s tennis players to retirement, but it looks like the brand has big plans for the sport in the new year. In addition to a full-fledged retro push of ...

The 23-time Grand Slam champion is playing her first women's singles match since the 2022 U.S. Open.

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Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The word vapor is ubiquitous within Nike. Vapor products live in ...

Serena Williams returned to professional tennis on Tuesday with a fresh Nike kit at the HSBC Championships in London. Serena Williams wears Nike for a Women's Doubles first round match at the HSBC ...

Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across racket sports, including the lucrative business of tennis fashion. Waters, 18, ...

Nike and Adidas are two of the most popular sporting goods and clothing brands. When it comes to shoes, some say there’s no better shoemaker than Nike, but Adidas gives it a run for its money.