The debate over Nike's turnaround often centers on margins and inventory. But the deeper issue may lie in performance running ...

Can the right sneaker make you run faster – or even alter your mind? The world’s biggest sportswear companies seem to think so.

Nike (NYSE: NKE) is in turnaround mode after years of missteps. One self-inflicted wound was the company's decision to flood ...

Nike introduced the LeBron NXXT Gen back in 2023 as a performance sneaker geared towards younger players. Now in 2026, USC Trojans’ star guard JuJu Watkins is getting her own version of the sneaker ...

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Stifel’s 2026 All-Star Footwear survey, which ranks the most popular shoes at U.S. athletic specialty and sporting goods retailers, revealed a Nike resurgence toward historical popularity levels at ...

Just weeks after sharing an initial tease during a workout, Nike and Aces' A'ja Wilson have officially revealed her upcoming ...

The athletic footwear giant faces tough near-term headwinds.

You've been waiting for months that have dragged by like years. You've been practicing your putting in the living room. You've put in your PTO for the ...

Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this ...

Here we are again. Another week dragging on with seemingly no end in sight. Stuck in limbo between the memories of last ...

New Balance grew sales 19% to $9.2 billion in 2025 as its emphasis on street-wear styles and performance resonate with a wide ...