A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...

Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can ...

Nielsen is trying to maintain its status as TV measurement’s currency. Over the summer, Nielsen launched its Four-Screen Ad Deduplication tool to help buyers reduce repeat impressions on YouTube ...

Add Yahoo as a preferred source to see more of our stories on Google. Nielsen logo on a website. Nielsen said it plans to make its combination of panel data plus big-data measurement systems available ...

Big impacts are again coming to sports media.

NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service. In addition, the MRC renewed ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there's "more work" to be done in terms ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

A trade group says the first set of the ratings service's numbers are flawed, which the company disputes. By Rick Porter Television Business Editor An industry trade group is again calling out Nielsen ...