It hardly bodes well when a new spot suffers a virtual thrashing by local media before it’s even opened the doors. But that’s exactly what happened when Lower East Siders caught wind of the latest ...

Mr. Purple, the stylish rooftop on the Lower East Side, was the place for the recent 500th anniversary celebration of Disaronno. The evening served as a key moment in the brand’s global campaign, ...

In an exclusive Xraised interview, Purple Group CEO Jignesh Patel shares how purpose, design, and bold thinking are disrupting industries and redefining what it means to lead. In a world driven by ...

“I wasn’t really familiar with the Lower East Side,” says Scott Gerber, chief executive officer of Gerber Group, from a corner nook of his newest project, the bar and restaurant Mr. Purple on the 15th ...