Nearly all of European Wax Center Inc.’s clients — some 95% — are women, according to Chief Executive David Berg, making men a target market for growth at the newly public company. European Wax Center ...

The demand for hair removal among men has grown massively since Steve Carell had his sweater-grade chest hair waxed in The 40-Year-Old Virgin. Waxing for men has hit record numbers, and the hair ...

Want smooth, hair-free skin for weeks, not just days? That one word still stops many from booking: ouch. The fear is real, and with old-school waxing techniques, it was often justified. But here’s the ...

Thinking about making the switch from shaving to waxing? European Wax Center has been in operation in two locations in Omaha for the past two years. There’s no better time than now to ditch the razor ...