Following the trend of other ad-technology and media measurement companies, Nielsen is starting up its own identity graph product -- an ID resolution system -- for cross-media measurement. The trend ...
New solution gives brands cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer SAN JOSE, Calif., Jan. 6, 2026 /PRNewswire/ -- PayPal today announced the ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the ...
NBCUniversal has been working to bundle its increasingly splintered inventory to make the media buying process more actionable across screens. For a company like NBCU, that means yearslong product ...
Disney Advertising Sales today announced it has tapped Horizon Media to help expand the measurement capabilities of its data clean room. The company also said that it plans to invest more deeply in ...
Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...
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