News

John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Max Reverts Back to "HBO Max" in New Name Change
This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...
Warner Bros. Discovery (WBD) Reverts Max Branding to HBO Max
The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Creative Review23h
When to rebrand a rebrand?
As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...