Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like ...

Pam Levine, Netflix’s marketing and publicity VP for the U.S. and Canada, is out at the streamer after a year and a half in ...

Wrapping Stella Artois in the trappings of the series was key to the alliance, says Marcel Marcondes, global CMO of Anheuser-Busch InBev, via email. “We didn’t want to place the brand alongside the ...

Thomas Butt is a senior writer. An avid film connoisseur, Thomas actively logs his film consumption on Letterboxd and vows to connect with many more cinephiles through the platform. He is immensely ...

Netflix is promoting its Monster anthology series -- which dramatizes real serial killers including Jeffrey Dahmer, the Menendez brothers, Ed Gein, and ...

Marian Lee, most recently vp marketing for the U.S./Canada region, has been tapped as the streaming giant’s next chief marketing officer. By J. Clara Chan Digital Media Writer Netflix‘s Bozoma Saint ...

“In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s Q2 earnings call ...

Netflix really wants you to know that Squid Game’s second season is coming, and it’s doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix’s most-watched ...

Maïmouna Doucouré's coming-of-age movie criticizes the very outrage that's now being lobbied against it. Netflix issued an apology for its marketing of the film in an August 20 statement, saying, ...