LU, the iconic biscuit brand renowned for its rich French heritage and delicious quality, is set to captivate the market with a new design and visual identity. This initiative aims to redefine ...

French biscuit maker Lu, owned by Kraft Foods, has partnered with fashion designer Erin Fetherston to develop a limited edition biscuit. The Lu Creme Roulee Rolled Wafers, a sponsor of Mercedes-Benz ...

And now for something light to chew on: The Aspen Times editorial board offers its full support to the return of LU Biscuits at the end of a long day of skiing. After two years in the hinterland of ...

French biscuit brand LU is bringing a flavour of France to the UK with the launch of four delicious biscuit varieties - to coincide with National Biscuit Day celebrations. Carefully crafted to offer ...

Brits love biscuits, with the UK biscuit market close to saturated. But they really don't love the French. So how do you launch a historic French biscuit brand into the UK? While our natural ...