The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Logos are often glanced at and quickly forgotten. Many of the most recognizable ones were designed with far more intention than most people realize. Apart from symbolism, designers use negative space ...

Hidden meanings behind automaker logos are nothing new. For instance, have you ever wondered why the Audi logo consists of four rings, or where the ducks went from the Cadillac logo, and why? That's ...

This doesn't mean the logo becomes overly-complicated or cluttered with these extra aspects worked in. In fact, creating a logo that works on all levels requires distilling the image down to its ...