As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

Live commerce is rapidly transforming global retail into a $2 trillion attention-driven powerhouse and is poised to become the future of shopping. Originating in China and now expanding worldwide, it ...

Kim Kardashian’s Skims livestream in December drew 30,000 concurrent viewers, validating TikTok’s push to bring China’s wildly successful live shopping model to America. Small businesses are hiring ...