Discover how LeBron James transformed athlete branding even before the rise of social media in this brief but impactful ...

LeBron James is known for his exceptional skill on the basketball court and his unique personal brand, including several ...

Discover the key people in LeBron James’ inner circle who influence his biggest career and life decisions behind the scenes.

Los Angeles Lakers star LeBron James explained why he always looks to make the right play in clutch situations instead of ...

NBA Draft, held on June 26, saw Lebron James, the 18-year-old sensation from Akron, Ohio, take center stage as the most ...

LeBron James came into the world of basketball as a self-made man from the inner-city of Akron, Ohio. Over his career, James ...

If the past few seasons are any indicator, James usually opts out of his player option with his eye on another one-year deal ...

Shannon Sharpe thinks LeBron James will follow in the footsteps of other all-time greats and not leave the Los Angeles Lakers ...

Boston Celtics legend Paul Pierce thinks the Lakers should let James close out his career ... think we should move on.’ Tough ...

Bryce James is putting in the work, and he’s not doing it alone. As the son of LeBron James and younger brother of Bronny, ...

There is some talk of LeBron James nearing the end of his career, and one analyst thinks the Los Angeles Lakers should move ...