Lazada Malaysia is encouraging shoppers to switch to Lazada in its latest 9.9 campaign. As part of the campaign, the eCommerce platform tapped into elements of horror in an online advertisement. The ...

Lazada has taken guerilla marketing to a scary level in anticipation of its 9.9 sale. The campaign, titled "[9.9 Mega Brands Sale] Scarily Good Deals", started with a video posted on TikTok under the ...

After the army on Monday banned its soldiers and agencies from buying products through Lazada's online platform, the Royal Thai Armed Forces Command, air force and navy have also reacted, but in ...

A legal complaint has been filed against a controversial transgender influencer for appearing in an online advertisement accused of violating the lese majeste law. Activist Srisuwan Janya, ...

Joining this year’s Lazada 11.11 festivities, Insular Life (InLife) is giving away prizes to 111 lucky winners of its Lazada ad promo. At the same time, InLife is also holding an 11.1K raffle bonanza ...

Last month, it was reported that Lazada, one of the fastest growing online shopping site in Southeast Asia, launched its service in Singapore. It is now available in Malaysia, Singapore, Indonesia, ...

E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June. The rise coincides with their latest #homecation campaign promoting their products to help ...

In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms ...

Local Singapore influencers Youtiao666, who were involved in an earlier telco marketing stunt, was also involved in this video. In the video, a mother was invited for what seemed to be a clichèd ad ...

Author’s Blurb: For whatever reason, our ex-PM Najib Razak decided to post up a poll to gauge the popularity of Lazada vs Shopee a few days ago. I was curious of his intentions, but perhaps not ...

We spotlight trailblazers in the entrepreneurship world, exploring their groundbreaking ventures, innovative strategies, and the latest trends shaping the business landscape. Fresh new ideas and ...